Debwill Inc plans, buys, and measures paid media for entertainment and e-commerce brands — one accountable team across advertising management, customer acquisition, and marketing analytics.
Full-service media planning, buying, and optimization — one team accountable for the whole budget.
Funnels, offers, and audiences engineered to bring cost per acquisition down quarter over quarter.
Attribution and reporting your finance team will trust — every dollar traceable to revenue.
Audience-building for companies that sell attention and experiences — where release windows are short and demand spikes matter.
Profit-first growth for online retailers — unit economics, repeat purchase, and lifetime value ahead of vanity reach.
We review your accounts, tracking, and past spend, and identify where money is being wasted today.
A written media plan with channels, budgets, targets, and the exact metrics we’ll be judged on.
Campaigns go live in accounts you own, with tracking verified end-to-end before the first dollar is spent.
Weekly optimization, a live dashboard, and a monthly review that ties spend to revenue.
Rebuilt the paid social funnel around content-led creative and moved budget to the audiences that actually converted.
Scaled monthly spend from $60K to $210K while holding return above target, backed by weekly creative testing.
Compressed launch windows with pre-sale audience building and city-level budget allocation tied to sell-through.
Every engagement is set up so the numbers, the accounts, and the decision to stay are always in your hands. Our job is to keep earning that decision month after month.
Ad accounts, pixels, and data stay in your name from day one.
30-day notice to cancel. We earn the renewal every month.
Your account is run by practitioners with 8+ years in paid media — not handed to juniors.
A live dashboard with real numbers — spend, revenue, CAC — visible to you 24/7.
Debwill Inc was founded to close the gap between what agencies report and what businesses actually earn. Led by CEO Paul Cousens, our team combines media buyers, analysts, and creative strategists in one accountable unit — so the people spending your budget are the same people answering for the results.
We stay deliberately focused: two industries, three disciplines, and a client roster small enough that every account gets senior attention.
Something else on your mind? Get in touch — we reply within one business day.
We typically work with clients spending $20,000/month or more on paid media. Below that, we’ll usually recommend a one-time audit and roadmap instead of ongoing management.
No. Engagements are month-to-month with 30 days’ written notice to cancel. Details are in our Refund & Cancellation Policy.
You do — always. We work inside accounts registered to your business. If we part ways, everything (campaigns, audiences, pixels, historical data) stays with you.
For most clients, first campaigns launch within 30 days of signing — audit in week one, plan approved by week three, live in week four.
A flat monthly retainer scoped to your channels and spend, invoiced at the start of each service month. No hidden percentage-of-spend markups. Every engagement starts with a written proposal.
Before launch we agree on the metrics that matter — CAC, ROAS, revenue. You get a live dashboard plus a monthly written review against those targets.
Share a few details and we’ll come back within one business day with next steps — usually a short call, then a written proposal with scope and pricing.